Gamification is a way for a brand to build loyalty, and to bring something unique to the table. In casino gaming it is about creating an experience around the casino games themselves. This is done by borrowing elements from role playing games, which means that you get rewarded for completing tasks, akin to what is done in classic RPGs like Final Fantasy etc. The aim is to give players a reason to stay, because when it all boils down to it, the slots and blackjack tables are no different from one casino to the other.
Examples of gamification
Tournaments
Despite tournaments being something associated with skill, that doesn’t necessarily have to be true. They can be arranged so the luckiest players win, even regardless of bet sizes, so that even those without the most money stand a fair chance. But the connotation that tournaments are a competition, and thus likely of skill, will stay in a lot of people’s minds, despite not really having an influence on what happens. (mer…)
